Pop-ups and overlays - I don't like them

Pop-up blocks are good business today. Why? Because Internet users don't like to be disturbed by what they intend to do. I believe that pop-ups are similar to the one guy that pops up in front of you to take away the scenic look at whatever you were looking at. You want to push him aside - to see the scenery. Subsequently, we get Pop-up blockers (I would love to have such blockers in a traffic jam!!).

Now we have more and more of this overlaying advertisements - companies seem to always learn ways to annoy users even more. Those ads, that are in front of you as well, when you open the webpage - but they come in smoothly, not as a pop-up. You get the picture. The difficulty with them is that sometimes, the famous cross to click them away is somewhat hidden. Light grey over a black frame is difficult to see, for example.

Well, a study has shown that I am not alone in the camp. OMD Digital found out in a poll of 2,500 people, that " overlays scored as highly as pop-ups in unpopularity."

There are examples of companies that created great advertisments for the web. Sadly, a majority still doesn't get it.