Branding a country

Korea embarks on a branding campaign, following a survey "on the national image of some 3,000 people in the U.S., Germany and Japan.

The image survey concerned the three major entities including "Korea" as a country, "Koreans" as a people, and "Korean products".’ The popularity rating of "Korea" stood at 65 percent and the approval rating at 62 percent. The popularity rating of "Koreans’" was as high as 72 percent compared to the approval rating of 64 percent."

Accordingly, the national image survey, which serves as a basis for the development of the goal, strategy, and implementation program, will be conducted at three-year intervals.

Korea has decided that as a conclusion of this studies, they are chosing "Dynamic Korea".

Fine. Now we have "Malaysia - Truly Asia", "Amazing Thailand" and "Dynamic Korea". There is hardly any difference between the statements. Okay, the Truly Asia makes a point, and I can associate something with dynamic. But overall, and as the Whisper Blog writes, each slogan "explains their place is better/more wonderful than the next, rather than demonstrating their difference." This might help to clear the confusion.

(By Asia Business Consulting)