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Wednesday, February 23, 2005

Dinosaurs in the traditional business

Well, may be the header is tough, may be not. It is clear that the internet is in the beginning stages of its life and already, companies are threatened in their business model.

The cases of digital photography come to mind - and look around you to see how many photoshops still exist - unknowingly moving closer to the edge by the day, when they don't change.

Fixed line telephony - with Skype and everything, how long will it take to change fixed line operator's business model to something more viable?

Postcards might still go a longer way - who is able to get this nice sunset on a camera without graduation certificate in photography.

But what about greeting cards? It is much more useful to send an SMS or an e-mail with a link to the major online greeting card companies. In India, the first companies complain that their business is hurt by the Internet".

"It is estimated that about a billion short messaging service were exchanged during the week between last Christmas and New Year in India."

The CEO of ITC Ltd, a greeting, gifting and stationery business, told Business Standard that the greeting card industry's business was stagnant over the last three years, but this fiscal the industry has been witnessing a 10 per cent fall in business due to the SMS and multi-messaging services.

Move or be moved. Isn't this the motto? Read the statistics provided earlier in another entry in this blog about a study in Australia conducted by Motorola that stated that 70 precent of 16-34 year olds surveyed planned to send text messages this Christmas. Here we go!

(By Asia Business Consulting)