China's Internet industry: from childhood to youth

The growth of internet usage in China is of interest in itself. No other country sees such massive development. Even so the data are contradicting each other from time to time, the message from such numbers is clear. China is THE market.

The nice piece is that the more the market develops, the more one starts to see patterns of their lifestyle and usage of the web. The article gives a nice background to this:

"For young professionals in big cities, Internet is their life style. Therefore, diversity has developed for the model of Internet business which used to be simplistic.

The recent research by China Internet Network Information Center (CNNIC) found the purposes of people getting online are:"

1.) Scanning for information
2.) Recreation
3.) Studying
4.) Making friends
5.) Obtaining free resources
6.) Communication
7.) Academic research
8.) Stock market transactions
9.) Emotional needs
10.) Online shopping
11.) Business affairs
12.) Going after fashion
13.) Curiosity.

Clearly, some of those blend each other out or compliment each other, e.g.; Academic Research and Studying, but overlook this for a moment.

Commonly used functions are E-mail, search engine, news service, viewing websites/web-pages, online chat (chatroom, QQ, ICQ etc.), software uploading or downloading services, BBS forum community and discussion group etc.

People are spending more and more time on the Internet. The experiences of the Internet vary among netizens who no longer concentrate on a particular activity or function.

(By Asia Business Consulting)