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Friday, March 04, 2005

Korea to get kicked out of the market?

Korea's companies are great in making worldclass and innovative products, even so they might exaggerate from time to time.

But not all companies are in the same boat. Since Apple's IPod hit Koea, it has become a runner in the market. In order to retaliate, a company called Reigncom, that apparently produces a similar product, appeals to the Korean nationalistic emotions and urge them to buy Korean, via advertisements.

they might pull it off, since Korea is extremely nationalistic. However, wouldn't it be better to simply produce better products, and become more innovative, just like other Korean companies? So, instead of paying for worthless advertisements, put the money into R&d, right?

(By Asia Business Consulting)