Sony, Sony, Sony - Why don't you just understand?

Sony was a great company. Man, they were good. Way back in the 1980s, when they still understood what it means to understand customers and how to generate business. Now? Now they chase them away and became a follower, no longer an innovator.

What happened?

Well, there is this band Beatallica that combines songs from Metallica with songs from the Beatles and published them online on their webpage.

"Sony's publishing arm, which owns the rights to the Beatles catalogue, has ordered the Milwaukee band to take down its Web site and pay unspecified damages for recording songs like "Leper Madonna" and "Got to Get You Trapped Under Ice".

Sony just doesn't understand that through this way the band promoted the Beatles, probably introduced the band to a lot of youngsters who never heard the band before. One more chance gone. Isn't it sad?

How did the Beatles sing? "Yesterday - all my troubles seem so far away". Well, surely not for Sony - no wonder they don't manage their business well anymore.

(By Asia Business Consulting)