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Friday, July 29, 2005

Illegal file sharing promotes legal downloads

Once again, another study comes out supporting those that share music online. Apparently, those who download msuic in a so-called illegal manner are also heavy buyers of real, legitimate and legal music.

My conclusion of why they do this? It is clear that people go online and want to test music first. I don't want to go to a shop and buy a CD, or download music and have to pay for it, if I am not quite certain if I like the music.

Could it be that illegal downloads are something like the free tester of cosmetics ware that you find in the perfumeries?

Anyway, the study suggests that "rather than taking legal action against downloaders, the music industry needs to entice them to use legal alternatives. According to the music industry, legal downloads have tripled during 2005." The study also found that regular downloaders of unlicensed music 4 times more monthly on legal digital music compared to those by other music fans.

Hello, music industry, wake up call at hand! How many more studies do we need before you change course?

(By Asia Business Consulting)