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Monday, July 12, 2004

Microsoft dropped in Best Brand Survey

This is news from the US, however, since it affects Asian companies, we report about it. Harris Poll reported on a survey of 2,100 consumers and found out that Sony topped the list of best brands among consumers in the US for the fifth year in a row.

Toyota, another juggernaut from Japan made it to rank 5. It hadn't ranked in the top 10 since 2001. Honda, the third company from Japan, came in at number 7.

Microsoft, increasingly under fire for slacking security in its Internet browser, dropped out from the first 10 companies, falling from number 5 in 2003.