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Wednesday, August 18, 2004

DaimlerChrysler and Hyndai separate

Oops - here it goes. DaimlerChrysler announced that they are going to sell their stake in Hyundai, but despite the move, the company intends to continue with some joint projects with the Korean carmaker. This follows their retreat from Mitsubishi earlier this year. The question is, will Hyundai remain as successful as they have been over the last couple of years, after "this divorce"
Actually, it also continues to show that Asia is not such an easy game to play. It was thought that after the Asian crisis in 1997 and 1998, foreign companies could easily come in and just pick up the pieces left from Asian corporations and establish their presence here. Western companies tried it, and many succeeded, but, especially in the telecommunications industry, many companies failed in their concept. There is Vodafone in Japan, that is struggling, and just hired some high level executive from DoCoMo. Virgin Mobile tried to establish a MVNO business model in Singapore and retreated after one year. Deutsche Telekom retreated as well from the Asian Markets, and Verizon from Indonesia (did they?).

So, yes, experience is needed to be successful here. The question is, will Asian companies be more successful in their overseas venture? SingTel just sold their stake in a Holland telecommunications company, but not because they saw it as a failure.

Indian companies start venturing overseas, and than there is the long history of Japanese companies, that was followed by the Koreans. To repeat: We are not saying that Asians do things better and there are plenty of cases of companies that are successful - the P&Gs, Unilever, and so on. But certain sectors are more "dangerous" than others, apparently - may be?