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Thursday, November 11, 2004

DoCoMo's i-mode enters Australia and Israel

DoCoMo and its i-mode struggled over the last couple of years. I-mode is a mobile internet service that provides subscribers with access to multimedia content, e-mail, games and other applications and services through their mobile handsets, which made headways during the dot-com boom up to its collapse around 2001. Many of their investments overseas went underwater.

Over the last couple of years they were under siege in their own territory, Japan.

Only in recent months were they able to regain some of their ground in Japan again.

Now, it appears, that new leadership changes direction successfully and DoCoMo expands again. Just about three weeks back, they roped in Singapore Telecommunications so that their populations now can place videophone calls to each other.

Now, DoCoMo becomes available in Israel after Cellcom Israel and NTT DoCoMo announced an agreement to launch i-mode in the country. On its footsteps is the announcement that i-mode will be made available in Australia through Telstra.

(By Asia Business Consulting)