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Monday, November 15, 2004

Samsung, Samsung, Samsung - not again

It becomes a bit boring to write about Samsung's new introductions into the markets but what can we do? It just was reported that the company now developed the world's lightest laptop computer (Dell, can you hear me?). This follows their introduction of the world's first 1-Gig memory chip, a world's first 7-Megapixel Digital Camera and the world's first 5-Megapixel Camera Phone, and yes, the world's first Samsung developed the first handset with a hard drive of 1.5 GB as well (thanks Izuan - it is just too much development by Samsung to keep track of the individual developments).

"This product (the laptop) can go for a maximum of 3 hours and 30 minutes with one battery, and seven hours if used with a high-capacity battery. Its No-Fan technology drastically reduces cooling fan noise." (Izuan points correctly out that a No Fan Technology should eliminate Fan Noise and not simply reduce it. Is it that semantics lack behind the development of technology? (see comments))

Their plan is to compete in the compete in the sub-notebook market currently dominated by Japanese companies - but t won't be long until the start moving up.

Its CEO Jong-Yong Yun once said that the company is "like a snowball that rolls down a big hill."

They have big plans - they want to beat Nokia in the handphone market, for example, which is a tough target considering that they are a distant number 2 in the mobile phone market anyway. But hey - who knew Samsung 10 year ago? Hardly anybody. But to keep the pressure up, they apparently introduce a new handphone every two weeks in the American market. Their current research budget is US$3 billion - which they plan to double. Samsung already employs 20,000 researchers and they plan to hire some more.

They have their problems, sure - in the Western world they are still seen as a Korean copycat, and have a big image problem, despite all their successes, although they want to change this with a revamp of their advertisement. So - one thing is sure - they will keep the pressure up on their competitors and will surely delight their customers.

(By Asia Business Consulting)