When is broadband broadband?

I am not sure if there is a definition, but surely, broadband is usually associated with a faster connection to the internet.

However, may be this was different in India, where some providers tried to market the wrong stuff to an unknowing target group. The authorities needed to step in to make things clear to the providers. Now it is said:

"The broadband policy defines the broadband connectivity as an "always-on-minimum" download speed of 256 kbps. Branding or naming services with less than 256 kbps download speed is not in accordance with the broadband policy announced in October 2004."

May be instead of misleading consumers with advertisements and useless marketing campaigns, the provider should have taken the money and install a better service. A case for Seth Godin and his new book about marketing called All Marketers are Liars?

(By Asia Business Consulting)