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Tuesday, April 05, 2005

Imaginative, but illegal

A car dealer in Australia probably thought he has got a great idea to get his SMS messages to customers out when he harvested newspapers for mobile phone numbers. I guess he is not the only one who is looking for ways to get more mobile phone numbers. But this wasn't the best idea since Australian -spam laws forbid direct marketing with consent.

Just like what is introduced in Korea, direct marketer in Australia need to have the consent to send messages. But he can at least praise himself of being the first to be charged with this.

(By Asia Business Consulting)