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Monday, April 11, 2005

Korea's first success in busting spam

From the 1st of April onwards, spammers or direct mailers in Korea needed to have the opt-in from users. In other words, those, who said no to direct marketing were very hard to reach. It seems that originators of spam thought that this wouldn't apply to them. Wrong thinking!

"Police on Sunday busted 36 phone sex businesses that reaped profits of US$ 42.4 million by sending “060” spam voice and text messages to mobile phone users advertising their services. This is the first palpable result since an “opt-in” system became effective on April 1. Under the opt-in system, senders of 060 advertising must first seek the consent of recipients. companies."

It seems that spamming in Asia got more difficult over the last couple of months.

(By Asia Business Consulting)