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Friday, September 16, 2005

I simply don't know

With all the talks about 3G, CDMA, faster internet, VoIP, broadband, and so on, people get confused, for sure. It is like coming to a new country or working in a new company.

It is lingo, not understandable by those who are not very familiar with this terminology. As a company, you need to understand how the consumer thinks, and not create a language that actually puts a barrier between you and the consumer. A survey in Australia by IDC has now found that that Australians are clueless about 3G mobile technology, even so it has been around in Australia for the past 2 years.

Only in Australia? I guess it is a global phenomena. And I believe that only when language gets easier and people start to understand, 3G and related content will become more widespread.

(By Asia Business Consulting)