Asia Business Consulting

From Information to Strategic Knowledge by Asia Business Consulting ( What kind of jewels can you find in the news. And how great it is to have a company that fully uses those to support its primary research and consult your company strategically to really improve your business. This blog supports your business already. For more, talk to us - Asia Business Consulting. A better way to do business.

Wednesday, July 05, 2006

Get paid to blog about products

Is this the way the blogger scene goes? So far, there is AdSense from Google that some bloggers use to "pollute" their blogs with lots and lots of advertisements in the hope to get some dollars paid. Well, some get a lot and others get a few peanuts.

Now, there is a new service called Its main intention is to have bloggers post about corporates or their products and get paid for each of the posting. "Advertisers pay to post details about their "opportunity," specifying, among other things, how they want bloggers to write about, say, a new shoe, if they want photos to be included, and whether they'll pay only for positive mentions. Bloggers who abide by the rules get paid; heavily trafficked blogs may command premium rates."

Naturally it is better for a company if a blogger posts a comment about a product. Word Of Mouth is still a better way to advertise and recommendation from someone you trust is worth tons (this despite Buzz marketing, which is based on a somewhat similar commercial basis). But here it is where the clinch comes in. Trust. Next time I post something about a product - do you still trust my honest judgement or do you have a lingering doubt that I am paid to write this about a company?

And that is where it breaks. Soon we will have buttons in our blogs stating that we are independent writers and then there are others that are being paid. The sad part is that companies and advertisers, in their vain attempt to influence the masses do anything possible to get reach. Instead of understanding what consumers really want and then attune products to the consumers' needs.

(By Asia Business Consulting)