Motorola, Samsung and Nokia - fighting for market share
Samsung is saying that they are going to replace Motorola as the world's second largest handset producer for mobile phones, while Motorola is stating intentions that they are on the roll and will stay the number two in the market.
To fight the battle, Motorola is planning to roll out an additional 20 models until the end of the year that will sustain its growth. Last month, Motorola's second-quarter earnings showed a 67% increase in handset sales, a 50% jump in unit volume and a 16% increase in average selling prices.
In addition, it is planning to go to the higher end of the market, a segment that Samsung currently dominates. But the company stumbled last year with late product deliveries, something that is currently haunting Nokia with its 6230 model.
Samsung, too, had a strong second quarter - it continued to get closer to the number two in the market - at the end of last year's second quarter, the company held 10.5% of the market, and at the end of this year's first quarter, it had 13.1%. In the second quarter, the figure grew to 14.5%, putting it within a point of its rival.
The Feature reports extensively about this. So check out the link!
To fight the battle, Motorola is planning to roll out an additional 20 models until the end of the year that will sustain its growth. Last month, Motorola's second-quarter earnings showed a 67% increase in handset sales, a 50% jump in unit volume and a 16% increase in average selling prices.
In addition, it is planning to go to the higher end of the market, a segment that Samsung currently dominates. But the company stumbled last year with late product deliveries, something that is currently haunting Nokia with its 6230 model.
Samsung, too, had a strong second quarter - it continued to get closer to the number two in the market - at the end of last year's second quarter, the company held 10.5% of the market, and at the end of this year's first quarter, it had 13.1%. In the second quarter, the figure grew to 14.5%, putting it within a point of its rival.
The Feature reports extensively about this. So check out the link!
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