Marketing to niche groups

Healthcare is a market that is growing fast. Population is aging, a lot of people are into reverse aging and living a healthier lifestyle.

Those are the markets that LG and Samsung are marketing to with their new handsets. How?

Samsung Electronics presented a brand-new cellular phone, which can measure one’s fat level. "After entering one’s name, weight, and height, a slight touch of the finger on the measuring device displays one’s body fat level. The measured data can be estimated by daily, weekly, and monthly units in a graphical chart."

A so-called diabetes hand set was released by LG Electronics back in July 2004. This handset, equipped to measure blood-sugar levels, not only manages blood-sugar level, diet, and medication prescriptions, but also provides long-distance medical consultations.

A growing market is entered by companies that observe certain developments. They don't just develop handsets for the sake of handsets, but those that can be positioned in a certain segment. They won't need to market it the traditional way, but could break into new distribution channel. Next time at your doctor, he might just ask you to change your model.

(By Asia Business Consulting)