Modern cinemas lure patrons

Ahhhh - this China and the new way of doing business. The movie industry across the world is complaining about those people who tape the movies in the cinemas. They also complain that the visitor numbers are declining, and that the competition from TV, VCDs or DVDs, especially pirated ones, is too strong (also market players try to beat piracy with a different pricing scheme).

It was the same in China - here, the suffering of the theaters was exaggerated by strong competition and poor quality of the movies.

However, instead of continued whining, two movies in Lanzhou, a city of inland China, have developed a unique concept - they upgraded their interior.

Imagine that customers "chat leisurely on stools laid in graceful disorder in an orange-floored room, illuminations hanging from the ceiling glitter and various drinks adorn the bar counter."


And it works - going to slap-up cinemas is becoming one of the most popular pastimes for young Chinese at weekends.

Now is this something?

(By Asia Business Consulting)