Online advertising and mobile spam - a story from Malaysia
The beauty of newspapers. I really love it expecially when you see somewhat contradicting messages.
The CompuTimes Malaysia today contains two different kinds of articles. The frontpage shows one guy, very angry, looking at his mobile phone besides an article titled "Getting to grips with SMS spam".
Inside the section, you find an article called growth in online advertising proudly proclaiming that "advertisers spent between 10 and 12 per cent of their total media budget on online advertising".
Anyone sees a connection? Well, both forms can be annoying, are annoying. Let me ask you - and is spam not related to advertisements, especially if untargeted and send to a large number of users?
And, ask yourself: How high is the share of those ads that are really, really targeted? Look around you, read blogs, talk to people and you realise that hardly any ads are targeted - much less those spams.
Notwithstanding great online ads - hardly any company gets it. And many companies are just too keen to get their hands on databases of mobile providers to do just what they shouldn't do - advertising via mobile phones. While mobile operators say that they want to increase the barriers between spam and subscribers, the question still needs to be answered - who gives spammers or mobile advertisers access to those databases - and isn't it just too enticing for mobile providers as an additional source f income? to team up with advertisers to spam users, hmhm, sorry, to advertise to users.
(By Asia Business Consulting)
The CompuTimes Malaysia today contains two different kinds of articles. The frontpage shows one guy, very angry, looking at his mobile phone besides an article titled "Getting to grips with SMS spam".
Inside the section, you find an article called growth in online advertising proudly proclaiming that "advertisers spent between 10 and 12 per cent of their total media budget on online advertising".
Anyone sees a connection? Well, both forms can be annoying, are annoying. Let me ask you - and is spam not related to advertisements, especially if untargeted and send to a large number of users?
And, ask yourself: How high is the share of those ads that are really, really targeted? Look around you, read blogs, talk to people and you realise that hardly any ads are targeted - much less those spams.
Notwithstanding great online ads - hardly any company gets it. And many companies are just too keen to get their hands on databases of mobile providers to do just what they shouldn't do - advertising via mobile phones. While mobile operators say that they want to increase the barriers between spam and subscribers, the question still needs to be answered - who gives spammers or mobile advertisers access to those databases - and isn't it just too enticing for mobile providers as an additional source f income? to team up with advertisers to spam users, hmhm, sorry, to advertise to users.
(By Asia Business Consulting)
posted by Andreas @ 3:47 pm
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