Online ad sector sees steady growth

You know my opinion about online advertisements. Online advertisements without great customisation around the real need of customers don't work, in the longterm.

They only work when, by chance, I see an ad that really addresses the current need of mine. Hardly ever the case, may be even if the ad is targeted in an ad campaign with Google.

To make it personal case, ask yourself - how often did you click at an ad put aside your search by Google - adsense, so to speak. Often, or hardly?

Well, in China, online advertisements still grow, as the following shows:

"Sina Corp, China's biggest online advertising company, reported a 59 per cent year-on-year rise in its online advertising revenues to US$65.4 million in 2004.

Sina's arch-rival Sohu notched up an even more impressive 89 per cent growth in its online advertising revenue in 2004, hitting US$55.7 million.

NetEase, the other one of China's top three Internet portals, saw its online advertising revenue almost double from US$10.41 million in 2003 to US$20.66 million last year."

(By Asia Business Consulting)