Sony's Walkman gets a camera

Sony, in an attempt to fight of the strong competition from the IPod, and to rescue its Walkman, now came up with the idea to equip the tool with a camera. "The new Walkman features a built-in digital camera which can be used to make custom album covers or create slideshows to accompany tunes."

Will this take off, or be something that the market is looking for? Or, better, will you walk with a walkman, and watch a slideshow related to the music you are listening to? Isn't it better to look out for the traffice, instead of staring at pictures on your Walkman?

I am not sure, but I have my doubts. I still seems that Sony is out of touch with its customers. It reconfirms that there is no clear strategy to pull ahead of the competing crowd. Sony just tries to add on something that is popular to something that was popular. Sorry, try again.

(By Asia Business Consulting)