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Friday, April 29, 2005

Newspapers on the defence

"Currently, more than 26 percent of online adults prefer the Internet for national and international news, compared with 19 percent in 2001." This equals growth of 35% in the last four years.

It is not clear from the article who is gaining the upper hand in the online news provision. May I doubt that companies that lock their content behind walls belong to the winners group.

Publishers of newpapers and magazines all across the world need to develop compelling online strategies - otherwise, their users simply run away - not all, but it surely is not their aim to become a niche provider.

(By Asia Business Consulting)