Asia Business Consulting

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Tuesday, May 10, 2005

Blogger wanted - a job offer in JobStreet

I found this at Jeff Ooi's blog and I am amazed. Enche Marketing appears to be one of the frontrunners in the Malaysian corporate environment, considering the search ad for a blogger. In fact, this must be a first!

Enche, a company that appears to be in education, is looking for someone "to blog about current affairs and sensational issues, whether in relation to politics, social issues, economic affairs etc. You must have at least 6 months experience blogging. You must have IT or technology interest, know-how and experience with fantastic research capabilities and ability to source for issues to blog about."

The challenge and fun for any company that is blogging is that they are opening themselves up to the outside world. Their brand is no longer theirs. The blogger needs to know everything that is to know about the company. If someone comments about the company in his or her blog, he or she needs to be able to respond back quickly. There might not always be time to check with the corporate PR department. In fact, if the blogger would start to write like a PR department would write, well, they might want to reconsider the exercise. Full empowerment is needed.

Let the applications flood in. Let the blogging begin!

(By Asia Business Consulting)