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Monday, July 04, 2005

Is Celcom Chief leaving?

The chief executive of Telekom Malaysia Bhd.'s cellular network unit, Celcom Malaysia, may leave when his contract ends in August.

Celcom is Malaysia's second-biggest mobile operator in subscriber terms after Maxis Communications.

Was he successful? I guess he was. He started a branding exercise that somehow sticks. Celcom is nevertheless back to its second place, behind Maxi Communications, after actually leading after their earlier merger.

What is still missing is the regional expansion of Celcom throughout the region. May be something for his successor. Its customer service also needs improvement, but this is based on my feelings only.

What else is missing to make Celcom a powerhouse?

(By Asia Business Consulting)