The mind of the young

Synovate, in a new study says that the youth in Asia is "consumption crazy, aspirational, driven generation, they are money-focussed yet moral, school is important and success everything. Their favourite food is fast, favourite drink is soft and preferred birthday gift a mobile phone."

Following, "young Asians start off wanting to be doctors, by the time they hit 15 the desire for money develops and the career of choice becomes a business owner."

These results are interesting but not necessarily surprising. I have shown plenty of times other research findings that clearly hints at cultural shifts not only in Asia but also around the world on family, values and communication.

Nevertheless, it is fascinating to see the results of such research!

(By Asia Business Consulting)