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Friday, August 12, 2005

Dell to rock Asia

It's a simple statement, but has a lot of implication for a lot of companies. "Dell has plans up its sleeve to almost double its Asia-Pacific sales from 11 percent to 20 percent, in line with its global share." Growth is driven by servers, storage, services, printers and television are the categories that will drive most of the growth in the APAC market.

This is a warning signal to all those companies in these markets that Dell is serious. It is a stretch goal, that this extremely efficient company embarks on.

It also means, however, that they need to buckle up their customer service - I recently read a lot of blogs that described a general feeling of dissatisfaction with Dell.

(By Asia Business Consulting)