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Friday, August 05, 2005

The merits of the web

This article is already a week old, but still, it deserves attention for two reasons.

Firstly, it highlights the advantages of the web for China, which, as known, is a country that grows its web by leaps but nevertheless keeps a tight lit on Internet users.

Secondly, it also shows that the author really understands the impact that the web has on more traditional media, even so he sees one of its advantages in the anonymous usage. It, however states the impact that the web has. Even so the number of users reach 100 million, the number of people directly or indirectly influenced by the Internet has hit at least 400 million in China. And this is huge, huge, huge, indicating the potential of this overall market - if you are big on the web in China, you can grow very big! This by far outpaces the readership of any individual media in China - consider the lifestyle change.

The other numbers mentioned are also staggering. Not only does the article mention that Internet users in China surpassed the 100 million mark, but also, that there are 53 million broadband users, outnumbering those of dial-up users. Which is a sign of the Internet savvy of the country as well as for things to come. Any country which cannot match this growth exposes itself to marginalisation!

(By Asia Business Consulting)