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Monday, June 13, 2005

BenQ to acquire Siemens handset division

It has been in the news in the beginning of this year and it became confirmed last week – Siemens is selling its handset division – not to Ningbo Bird China but to Taiwanese handset maker.

The handset division of Siemens is struggling – the have lost a couple of good development opportunities over the past year or so, and thus missed great business. BenQ, the leading handset maker in Taiwan, on the other hand, sees this as a chance to enter big, global business – may be they see the Lenova/ IBM PC deal as their benchmark. The major difference is that IBM had something more to offer to Lenova – while Siemens is rapidly losing market share in the handset business, and BenQ is also not much of a household name outside of Taiwan, IBM had a great name and a better reputation.

(By Asia Business Consulting)