We're in the army now

"Sydney: Recruiting officers in the short-staffed Australian Defence Force would bombard young people with cellphone text messages to try to get them to sign up. The force has 5 200 members but is losing the battle to recruit and keep staff."

In times, when people are annoyed with advertising, increasingly upset to get spam via their mobile phones, do they really wonder that this is the way to go? Mass-SMSing? Wouldn't it be better to make your service more attractive? To fully understand what drives young people to join the army? And the, finally, tailor-made a program to attract those to the army? Instead of annoying the rest of us?

(By Asia Business Consulting)