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Thursday, December 08, 2005

BusinessWeek pulls European and Asian edition

Launched in Asia in 1996, BusinessWeek was one of the most successful weekly business news around. I enjoyed it, online and offline. However, they never really managed to integrate their online and offline version - it appears their web strategy failed. When the Internet rules, newspapers and magazine lose.

Result: A plug is pulled. BusinessWeek will soon stop printing its Asian and European editions. At the same time, many other business magazines are also struggling with declining advertisement sales.

Somehow, traditional media still doesn't get it, is on the defence, don't get it and deliver archived news, actually, and now, well, have to pay the price. Or is it the consumer who actually read the Asian editions? But without perceived credibility, many more will fail, although, as said, BusinessWeek is a credible magazine.

(By Asia Business Strategy)