Online music and emerging business models

Would you believe that there are associations that are more progressive than others? Sure - but what about the Hong Kong Digital Entertainment Association and its chairman Gino Yu?

He clearly sees the emergence of digital technology as an opportunity and calls on the music industry to take advantage of the blurring of industry borders, something that we always pointed out. This is especially so because you cannot download or recreate the creative process that goes into such production.

He points out the computer game industry as an example and notes "how game developers can make more money through using the same plot and characters for movie production, cartoon books, toys, music and the contents of the third-generation mobile (3G) service, besides the income through game software sales."

Interesting thinking, so to speak - but sadly, reality looks different.

(By Asia Business Consulting)