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Wednesday, February 01, 2006

Killing the goose that lays the golden eggs

Once again, publishers are angry with Google's success in driving traffic - to their side.

"Paris-based World Association of Newspapers, whose members include dozens of national newspaper trade bodies, said it is exploring ways to "challenge the exploitation of content by search engines without fair compensation to copyright owners.""

It is a similar case compared to last year, when AFP sued Google. AFP alleged that Google News carries its photos, news headlines and stories without permission. The case is still pending.

Isn't it true that it is much easier for users to go to a news aggregator, such as Google, check all the news at once and go to the one that seems the most reliable, the most extensive, having the best coverage to meet my needs? Doesn't this then challenge traditional newspapers to go beyond their current style of operating and become better? And if a newspaper really manages to meet the need of the visitors, they will keep this in mind and will come back. As simple as that - it is about serving the needs of your clientel. But I guess it is easier to sue - something that companies are used to, instead of changing business models and taking care of your customers. So yeah, it is easier to chase the golden goose instead of cooperating with them to get into a better business mode.

You tell me, but I prefer news aggregators.

(By Asia Business Consulting)